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Brand Strategy

Communication and marketing strategy that starts with understanding the audience and extends to what the brand says and how it is positioned.

A strong strategy begins with knowing who you are talking to. In brand strategy work, we first define the target audience and try to understand its needs, habits and relationship with the brand. We do this with research data, not assumptions.

Building on this, we develop the brand’s positioning, key messages and communication priorities together. We also work with teams to clarify how the strategy will be put into practice, from the marketing plan to channel choice.

Questions it answers

  • Who is our audience, and what do they expect from us?
  • How should our brand set itself apart from competitors?
  • With which message, and through which channels, should we speak?
  • How should we position ourselves for a new product or market?
  • Where should we direct our communication budget?

Methods

  • Audience analysis and segmentation
  • Competitor and market analysis
  • Positioning and messaging workshops
  • Communication and marketing planning

Deliverables

  • Audience profiles
  • Positioning and messaging framework
  • Communication and marketing strategy
  • Implementation roadmap

Typical duration 4–8 weeks

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