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Political Communication

Communication and campaign consultancy for political parties and leaders, grounded in understanding voters.

In politics, communication starts with reading voters’ agendas, concerns and language correctly. Drawing on public opinion research and field observation, we work with parties and leaders to shape whom they speak to, what they say and how they say it.

We provide support from campaign strategy to message development, from identifying target voter groups to monitoring the campaign as it unfolds. Beyond election periods, we also offer ongoing communication advice between elections.

Questions it answers

  • What is on voters' agenda, and how do they see us?
  • Which voter groups should we reach, and how should we speak to them?
  • What should the core message of our campaign be?
  • Are our messages landing during the campaign?

Methods

  • Public opinion and voter research
  • Voter segmentation
  • Message testing
  • Campaign monitoring

Deliverables

  • Campaign strategy
  • Messaging framework
  • Voter group analysis
  • Regular tracking reports

Typical duration Set by the campaign calendar

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Have a question?

If you have a question in mind, let’s shape it together. We’ll think through the rest with you.

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